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The Institute of Fine Italian Wines - Premium Brands is the result of the determination and enthusiasm of some of the most important Italian wineries to promote the culture and commercialisation of Italian high quality wine on world markets.
It unites families and brands which characterise the Italian wine-making tradition - each one extremely innovative yet highly representative of the production of their region.
Each winery is defined by the high standards of its products and brand image at national and international levels.
They are families and brands which encapsulate the identity of Italian wine which is synonymous with quality and style throughout the world.
The member wineries strongly adhere to tradition whilst constantly updating their style and production methods to meet the needs of evolving markets. Both of these aspects are important characteristics of Italian winemaking and are the key to the success of Italian wine on International markets.
The Institute aims to:
- give direction and incisiveness to the development of quality Italian wine and to the brands which express this on world markets
- organise and develop training and educational activities contributing to the promotion of Italian wine culture in the world
- be an authority and reference point for high quality Italian wine
President: Marchese Piero Antinori
HEAD OFFICE
Istituto del vino italiano di qualità - Grandi Marchi
via Saval, 21/ C
37124 Verona - ITALY
Ph. (+39) 045. 83. 03. 264
Fax (+39) 045. 83. 03. 296
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