The "Institute of Fine Italian Wines - Premium Brands" is the result of the determination and enthusiasm of nineteen of the most important Italian wineries to promote the culture and commercialisation of Italian high quality wine on world markets. It unites families and brands which characterise the Italian wine-making tradition - each one extremely innovative yet highly representative of the production of their region. Each winery is defined by the high standards of its products and brand image at national and international levels. They are families and brands which encapsulate the identity of Italian wine which is synonymous with quality and style throughout the world.
The Institute aims to:
give direction and incisiveness to the development of quality Italian wine and to the brands which
express this on world markets.
organise and develop training and educational activities contributing to the promotion of Italian wine culture in the world.
The following wineries are members of the Institute:
Alois Lageder, Ambrogio e Giovanni Folonari Tenute, Antinori, Argiolas, Biondi Santi Tenuta Greppo, Ca’ del Bosco, Carpenè Malvolti, Donnafugata, Gaja, Jermann, Lungarotti, Masi, Mastroberardino, Michele Chiarlo, Pio Cesare, Rivera, Tasca d’Almerita, Tenuta San Guido, Umani Ronchi.
President: Marchese Piero Antinori