March 15, 2018


author: IGM

IGM associated companies will take part together to represent the quality wine of Italy: they can be visited at pavilion 16, B 81


15 March 2018 – The Istituto Grandi Marchi will be in attendance at Prowein for the first time with its own display area that will bring together some of the leading associated Italian wine companies. 

In Pavilion 16 in position B 81, alongside an institutional exhibition of the companies of the Istituto Grandi Marchi, it will be possible to find direct representation of the quality wine production of our peninsula associated with the Istituto: Rivera from Apulia, Mastroberardino from Campania, moving to the centre of the country and Lungarotti from Umbria and Umani Ronchi from Marche, ending in the North with Pio Cesare from Piedmont, while the islands will be well represented by Argiolas (Sardegna), Donnafugata and Tasca d’Almerita (Sicily). 

Participation in Prowein, one of the leading business platforms in the world for the wine sector, is important due to the exhibition’s international reach and business orientation but, above all, to reinforce the presence of quality Italian wine, which is experiencing a delicate time on the German market and so needs to be supported. For this reason, the Istituto Grandi Marchi has paid great attention to Germany for some years as the second most important market after the United States with around 20% of the group’s export turnover, a market in which it has twice in succession - 2015 in Berlin and Hamburg, 2016 in Munich and Cologne - organised institutional events as well as numerous seminars and guided tastings. The trade fair is also an opportunity for analysis and comparison, not only with the trade with also with the journalists and the sector's opinion leaders. 

The German market, in second place after the USA for the export of Italian wine, remains strategic: in the first nine months of last year, sales of Italian wine grew by 2% in value (710 million euros) compared to the same period in 2016 and, according to the forecasts, is expected to rise to +3% for the whole of 2017 (data released by Prowein). 

A date for the diary then in Düsseldorf, from 18-20 March.