News
4 Giugno 2019
Shanghai - Ritz Carlton Pudong

4th June 2019- The Istituto Grandi Marchi is the result of the determination and enthusiasm of 19 of the most important and prestigious italian wineries to promote the culture and commercialization of Italian high-quality wine worldwide. Formed out of an informal meeting between like-minded colleagues and friends, the founders of Grandi Marchi recognized that by joining forces, they could better promote and enhance the great wines of Italy.

Today, they’ve transcended their individual aims to achieve a common goal and, thanks to their efforts, they express a turnover of 560 million euros (5.6% of the total turnover of Italian wine in 2017) and a value of sales abroad equal to 6% of the entire Italian wine export. Italy’s best wines have both stronger positions in established markets and promising foundations in emerging ones. The promotes the country’s best bottles and producers on a global scale.

  •    All are family-owned brands.
  •   Each member has been in operation for at least 25 years and in some cases
  •   for centuries.
  •   All own their estate vineyards, which stand out for their history and
  •   enduring traditions.
  •   All are recognized worldwide for their superior quality and production practices.
  •   Each is considered an innovator with a profound vision.
  •   All are key players representing Italy’s most highly praised wines.
  •   All are industry leaders whose peers emulate their work.
  •   All share the same values and strategies, and support collaborative efforts.
  •   All are committed to a continued focus on education, innovation and
  •   developing markets.
  •   Each member exemplifies the best of their region.

 Are members of the group: Alois Lageder, Ambrogio e Giovanni Folonari Tenute, Antinori, Argiolas, Ca’ del Bosco, Carpenè Malvolti, Col d’Orcia, Donnafugata, Gaja, Jermann, Lungarotti, Masi, Mastroberardino, Michele Chiarlo, Pio Cesare, Rivera, Tasca d’Almerita, Tenuta San Guido, Umani Ronchi.

  “This year we have chosen Shanghai for our most important annual tasting- explains Piero Mastroberardino, the Institute’s President - with the aim of presenting, through our direct presence and our activity, the culture of quality that characterizes Italian wine on a market, the Chinese one, which is rapidly evolving. It is important for us to be in Shanghai which is the richest, most dynamic, modern and cosmopolitan Chinese city that more than any other is a trendsetter. Moreover, it is a market in which Italian wine is meeting consumers' tastes. Each one of our producers will be personally present and showcase their wines at the tasting.” The event will be held on Tuesday 4 June at the prestigious Hotel Ritz Carlton Pudong in the businness district of the metropolis. The program includes a Masterclass led by Guo Ying, the Champion of the 2012 China National Sommelier Competition and named Advanced Sommelier by Court of Master Sommelier as well as the Italian Wine Ambassador since 2015, followed by a Walkaround Tasting reserved to the professional trade and press. A very busy day and a unique opportunity to discover and deepen knowledge of the quality wine production of our country and engage directly with the producers who will be all attending the event. 

Here is the program in detail:

 

SHANGHAI, Tuesday June 4 2019 

RITZ CARLTON PUDONG

8 Century Avenue, Lujiazui, Pudong Shanghai

 

10:00 am – 12:00 pm              Seminar and Guided Tasting. Moderated by: Ms Guo Ying

12:30 pm – 2:00 pm               Buffet Lunch

2:30 pm – 5:30 pm                 Walk Around Tasting