Istituto Grandi Marchi

Made up of 18 prestigious Italian wine families,
the Istituto Grandi Marchi promotes the country’s
best bottles and producers on a global scale.

It brings together families and brands that:​

  • All are family-owned brands.
  • Each member has been in operation for at least 25 years and in some cases for centuries.
  • All own their estate vineyards, which stand out for their history and enduring traditions.
  • All are recognized worldwide for their superior quality and production practices.
  • Each is considered an innovator with a profound vision.
  • All are key players representing Italy’s most highly praised wines.
  • All are industry leaders whose peers emulate their work.
  • All share the same values and strategies, and support collaborative efforts.
  • All are committed to a continued focus on education, innovation and developing markets.
  • Each member exemplifies the best of their region.
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The Institute aims to:

  • give direction and incisiveness to the development of quality Italian wine and to the brands which express this on world markets.
  • organise and develop training and educational activities contributing to the promotion of Italian wine culture in the world.